A social walking app

STRD

Turn intention into movement.

The intention is there. The blank slate kills follow-through. Input your step goal, we hand you the route.

Join the Waitlist → How It Works
48%of step-goal setters fail to turn intention into actionBJSM, 2023· 7 in 10want to walk more — but don't know where to goSport England, 2023· 44%quit a new walking habit within two weeksUK Public Health, 2022· 48%of step-goal setters fail to turn intention into actionBJSM, 2023· 7 in 10want to walk more — but don't know where to goSport England, 2023· 44%quit a new walking habit within two weeksUK Public Health, 2022·
How It Works

Three steps to
your next walk.

No more blank-slate paralysis. STRD turns a step goal into a ready-to-walk route in seconds.

STRD app — route planner showing step-matched route options
1

Set your step goal

Pick a number that feels right — 2,000, 4,000, or whatever you're up for. STRD works with where you are.

2

Get a route

STRD finds the best route near you that hits your exact target — loop or destination.

3

Walk it

Follow the route, track your progress, hit your goal.

Why STRD

Built for people who want to move more.

STRD gives you something no other app does: a route built around your step goal and your destination, wherever you are.

01

A route from a step count.

Tell STRD you want 8,000 steps. We generate a walkable route that lands on that number — loop home, or end somewhere you actually need to be. The blank map, solved.

02

Route awareness, woven in.

Lighting, pavement coverage, and time-of-day patterns sit alongside notes from people who've walked the route before. Information up front — not a safety verdict.

03

A → B, not just loops.

Pair your step goal with a real destination — the supermarket, a friend's place, the coffee shop. Purposeful walking, not performance laps.

04

Walk together, go further.

Walking clubs, weekly challenges, and shared routes with friends. Coming soon.

Already a runner?

STRD works for you too — distance-precise routes, terrain options, and Strava / Garmin sync.
Join the Waitlist →
Route Awareness

Information, not verdicts.

STRD doesn't tell you a route is safe. We give you the things you'd want to know before stepping out: how well-lit the streets are, where the pavements run out, how busy the route tends to be at this hour — drawn from public infrastructure records and structured observations from walkers, never subjective ratings.

Every walk you take feeds back into that dataset, and walking alone at night you can share your live route with a trusted contact — your check-in closes automatically when you arrive.

No app can guarantee safety, and we don't try to. STRD shows you what the route looks like — the judgement is yours.

A proprietary street-level dataset that grows with every walk.
Route Context
Sample · Utrecht canal loop · 6,200 steps · 19:30
Street lighting coverage
Pavement / path continuous
Foot traffic at this hour
Walker-flagged notes
Each bar is a separate data signal — not an aggregate safety score.
For Partners

Walking as medicine. We make it measurable.

From insurers to integrators, STRD is the infrastructure for movement that works.

7 in 10 households fall short of physical activity guidelines, increasing pressure on healthcare systems. STRD turns that gap into an opportunity — a platform that gets people moving, with real data to show for it.

Partner With Us →

Health Insurers

Reward members who walk. Lower claims, better outcomes, measurable engagement.

GPs & Clinicians

Prescribe walking with confidence — patient-specific routes, not generic guidelines.

Cities & Councils

Anonymized walking data to inform pavement, lighting, and transport investment.

Fitness Apps

Route-planning layer for Strava, Garmin, and Apple Fitness — built to integrate.

Employers

Corporate wellness that actually moves the needle — team challenges, real participation.

Local Hotspots

Cafés, shops, and venues featured along curated routes. Foot traffic, intentional.

The Team

Data scientists
who walk the talk.

Helping people walk further than they thought they could.

Louise ten Harmsen van der Beek
Louise ten Harmsen van der Beek
Co-Founder
Contact
Rick Kessels
Rick Kessels
Co-Founder
Contact
Meiyee Chow
Meiyee Chow
Co-Founder
Contact

Three Erasmus-trained data scientists · Quant Finance · Consumer Analytics · Marketing Analytics

Be one of the first
to walk with STRD.

STRD is currently invitation-only. Join the waitlist and we'll let you know when your spot is ready.

No spam. One email when it's your turn.